Change.org thrust into spotlight in wake of Trayvon Martin case | Media | guardian.co.uk
The petition went global, attracting 2.2m signatures and sparking rallies, marches and blanket media coverage. Rattray sees that as evidence of a fundamental shift that is being forced by the advent of online and mobile technology coupled with the individual passion of individuals like Trayvon Martin’s parents. “Five or 10 years ago, the Trayvon story would have remained a private injustice. But through the capacity to start a campaign, and social media’s ability to spread the word, it became a national sensation.”
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